Why Octicon

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About Oticon:

The Oticon story starts back in 1902 with one man’s passion to help his wife lead a better life, unhindered by her hearing loss. It started with importing the hearing aids and eventually becoming manufacturer in Denmark in 1940. This passion to empower people in need ofhearing support is what drove Oticon through last century, what drives it now,and what will take it into the next.

Oticon belief has always remained and will be, People First i.e. “To empower people to communicate freely, interact naturally and participate actively”.

Oticon understands that society and people are evolving,the challenge is changing in step with the users. They no longer need a hearing device only to hear better. They need one to communicate, interact and participate.

Our People First promise supports this in every way. Everything we do – from the solutions we create to the support tools we develop – is designed to empower people to play an active part in life. That’s how research team at Oticon has developed technologies to facilitate Brain Hearing.

What is BrainHearing™?

Hearing care traditionally focuses on delivering audible sound at frequencies where the user has a hearing loss. But this approach has limitations if we want to ensure the brain can make sense of the sounds it receives.

This is why we have moved from an “ear first” to a “brain first” approach. Oticon believes in BrainHearing™ i.e. helping the brain to make sense of sounds.

How it delivers what the brain needs?

Other than frequency amplification from the hearing aid, there are four functions the brain needs to carry out to make sense of the sound it receives:

Orient the different sounds, using both ears

Separate the sounds to be able to focus on desired source

Focus on what’s important, using both ears

Recognizewhat each sound is and make sense of it

BrainHearing™ is designed to deliver the right sounds to the brain so these four functions can be carried out. Working seamlessly across both ears, Oticon hearing aids combines the features such as Spatial Sound, Speech Guard, Free Focus and YouMatic tohelp the brain to orient, separate, focus and recognize the sounds.

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